e.l.f. Power Grip Primer

Create a flawless, long-lasting makeup look with the e.l.f. Power Grip Primer, a hydrating gel-based face primer that grips makeup while smoothing and moisturizing your skin. Designed to extend makeup wear and create the perfect canvas, this lightweight primer leaves your complexion feeling soft, plump, and refreshed with a natural finish.

Suitable for most skin types, the e.l.f. Power Grip Primer helps your foundation stay in place throughout the day while improving the overall look and feel of your skin.

Key Features

• Long-Lasting Makeup Grip
  • Gel-based formula helps grip makeup for extended wear.
  • Creates a smooth base that keeps foundation looking fresh.
  • Helps minimize makeup fading throughout the day.
• Smooths & Perfects Skin
  • Blurs the appearance of uneven texture for a more even complexion.
  • Creates the ideal surface for seamless makeup application.
  • Leaves skin looking naturally smooth without feeling heavy.
• Hydrating Formula
  • Helps retain moisture for a plump, healthy-looking complexion.
  • Moisturizes and refreshes skin before makeup application.
  • Helps improve skin softness and comfort throughout the day.
• Suitable for Most Skin Types
  • Ideal for:
    • Dry skin
    • Combination skin
    • Oily skin
  • Lightweight formula applies clear with a natural finish.
  • Non-comedogenic formula helps prevent clogged pores.
• Lightweight Gel Texture
  • Smooth, non-sticky consistency glides easily onto the skin.
  • Absorbs quickly for comfortable everyday wear.
  • Layers well under foundation, concealer, and other makeup products.
• Easy to Apply
  • Blend evenly over clean, moisturized skin using your fingertips.
  • Allow approximately 30 seconds for the primer to set before applying makeup.
  • Helps create a flawless, long-lasting makeup base.
• Vegan & Cruelty-Free
  • Made with a 100% vegan formula.
  • Certified cruelty-free by Leaping Bunny and PETA.
  • Produced without animal testing or animal-derived ingredients.
• Perfect for Everyday Makeup
  • Suitable for natural makeup, full-glam looks, and special occasions.
  • Helps foundation, concealer, blush, and bronzer apply more evenly.
  • Great for daily wear or long events where makeup longevity matters.

How to Use

1. Start with clean, moisturized skin.
2. Apply a small amount of primer evenly across your face using your fingertips.
3. Gently pat the product into the skin to improve absorption.
4. Wait about 30 seconds for the primer to set.
5. Follow with your favorite foundation, concealer, and other makeup products.

Final Thoughts

The e.l.f. Power Grip Primer is an excellent choice for anyone looking to achieve smoother skin and longer-lasting makeup. Its hydrating gel formula grips foundation while moisturizing and prepping the skin for flawless application. Suitable for most skin types and formulated to be non-comedogenic, vegan, and cruelty-free, this affordable primer is a must-have addition to any makeup routine.